About Biborg dreams up the ultimate accessory for Ubisoft’s new Skull and Bones
USA — California In preparation for the formal launch of its most recent action-adventure game, Skull & Bones, on February 16, Ubisoft assigned agency Biborg the task of conceptualizing the ideal peripheral for controlling the new game with a pirate theme.
The gaming creative firm, a long-standing and reliable partner of Ubisoft, took the concept of a console steering wheel a step further by developing a campaign that highlighted the special, imaginary “Ship’s Wheel Controller” peripheral to spark discussion around the release of Skull & Bones.
On the eve of the game’s release, the accessory’s official video made its premiere. Who knows? If it generates enough enthusiasm, players could soon find themselves in control of a genuine Ship’s Wheel Controller.
With features like precision controls, velocity paddles, haptic feedback, and Shanty Mode—which lets users activate in-game sea shanties with a flip of a switch—the wheel is designed to transport players to the heyday of pirates and immerse them in the spirit of the seven seas.
“A key motivator at Biborg is our capacity for dreaming while seeking inspiration. If you’re a gamer who wants to feel everything, an immersive controller shaped like a ship’s wheel to navigate a pirate game would be the Holy Grail, according to Damien Foui, Creative Director of Biborg.
On the eve of the game’s release, a trailer that Biborg made with a fictitious controller will debut, mimicking the protocols of a high-end electronic product launch.
“The film juxtaposes the centuries-old ship’s wheel with the most cutting-edge, unmatched, and never-before-seen technology, shocking viewers.
” Damien Foui went on.
Although the Ship’s Wheel Controller is now limited to the promotional film, gamers may eventually be able to use this ultimate pirate equipment to further improve their gaming experience.
Credits: Bruno Luriot, General Manager, Agency/Biborg
Executive in Chief: Kais Ali Benali
Damien Fiorucci Foui, Creative Director; Cyrian Thomas, Account Director
Senior Strategic Planner: Lory Martignoles; Production Manager: Matthias Ferriere; Production Director: Chloé Marchand Matthieu Chiama, director of the video
Thomas Purbeck is the creative leader. Olivier Campion is the senior art director. Quitterie Baudet is the senior art director.
Creative Social: Pauline Rohrbach
Artist in Charge: Adam Araujo
Robin Demoucron is on Menu XL.
Tuan Ho, post-production palm
Mixing Stereoplane: Williamson, Pierre Marie
Promoters:
Manager of Global Brands: Sébastien Ratto
Valentin Hopfner, Senior Global Brand Manager; Lionel Hiller, Executive Vice-President, Publishing